Jammu, 25 August 2026 — Jammu Motor Vehicles LLP (an Authorized Dealership of Mahindra & Mahindra, India’s leading SUV manufacturer) located at B C Road, Rehari, Jammu, launched the BE 6 SPORTEQ today. This model represents a significant evolution of Mahindra’s acclaimed electric origin SUV, integrating sporty features with advanced technology. The event featured prominent guests such as Sh Arvind Gupta Ji, a Member of the Legislative Assembly of Jammu & Kashmir.
As India shifts its focus towards electric mobility, the BE 6 SPORTEQ series stands out, offering customers versatile options crafted with cutting-edge technology. Alongside the new model, Mahindra revealed the high-end Launch Edition and the performance-oriented Formula E Freedom Edition, underscoring its commitment to innovation.
Mr. Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP, noted, “The BE 6 has captured the imagination of owners and fans alike since its November 2024 launch, quickly becoming the most talked-about Mahindra eSUV.” The BE 6 SPORTEQ is available in 12 eye-catching colors, including four brand-new options: Rosso Impulso, Ruby Velvet, Graphite Storm, and Firestorm Orange Satin.
A key feature of the BE 6 SPORTEQ series is the introduction of Battery as a Service (BaaS), which enables users to opt for battery usage at ₹ 3.75 per km. Pricing for the BE 6 SPORTEQ series starts at ₹ 11.45 Lakh.
The SUV also boasts a futuristic digital cockpit with three screens and six TEQ Suites. Among these is TEQ_Talk, a next-generation, AI-powered conversational companion built using Google Gemini, designed to enhance the overall driving experience.
For those seeking high performance, the BE 6 SPORTEQ Formula E Freedom Edition impresses with its original race-inspired cockpit layout and performance-enhancing features. It promises an exhilarating acceleration of 0-100 km/h in just 6.44 seconds, appealing to driving enthusiasts.
In another significant revelation, Mahindra confirmed that features from the SPORTEQ series will be available to existing BE 6, XEV 9e, and XEV 9S owners through over-the-air (OTA) software updates starting January 2027. This enhancement illustrates Mahindra’s commitment to maximizing customer satisfaction and vehicle longevity.
Mr. Nitin Aggarwal from Jammu Motor Mahindra emphasized the dealership’s extensive offerings, including commercial vehicles and a range of Mahindra’s premium SUVs. They operate multiple showrooms across Jammu province, ensuring customer accessibility and diverse choices.
Sh Arvind Gupta Ji commended the launch, stating, “The BE 6 SPORTEQ combines sporty design with advanced technology and clean energy. This showcases India’s technological capabilities in the auto industry.” His statement highlighted the importance of electric vehicles in contributing to a sustainable future.
Ending the ceremony on a high note, Mr. Nitin Aggarwal expressed gratitude to all dignitaries present and reaffirmed Jammu Motor Mahindra’s dedication to delivering exceptional service.
